This is all part associated with the thriving, grooming market regarding Korea men, that according to market analysis company Euromonitor International, improved by more effective per cent last yr to US$940 million.
South Korea males are increasingly a lot more prepared to reach in to their billfolds in case a product promises to make these look more attractive.
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And beauty businesses who notice the large prospective for growth in this particular new segment of shoppers are actively researching to keep them satisfied, and returning with regard to more.
South Korea has the world's second largest market for skincare products, and many more Korean men are trying to find unique techniques to hone their particular looks.
In the past, the majority of of Baek Kyung-ha's patrons were women in the past, and the handful of men who performed use her services were from the fashion or enjoyment sectors.
But now the eye shadow artist is seeing more males go walking by means of her doors.
"When we 1st exposed, about 99 for each cent of our customers were women, " she said.
"But from 2014, there has been a large increase together with about 15 percent of male consumers.
Currently, they are average-looking men and their age groups vary from the 20s' in order to the 50s'. "But it's significantly better to have it done here.
And it's comfortable classes also other male customers. inches
Men say that they no longer feel embarrassed concerning visiting beauty professional hair salons.
"When I very first emerged, I was uncomfortable.
But after a few times, it feels natural. And i also know other men around me also get their eyebrows formed, and thus it doesn't take the time me, " mentioned Lee Sang-won, certainly one of Ms Baek's customers.
It is not really just their particular eye brows being trimmed, as men are furthermore paying to have their own moustaches professionally clipped.
"I used to look into the reflection and reduce that myself using a scissors at home, " said Park dong-il, another one regarding Milliseconds Baek's consumers